Merced Goes Global...in Asia Pacific and Latin America Regions
Posted by: Gadi Bashvitz on Sep 07, 2011
At the end of 2010 we decided it was time to build on Merced’s success in North America, Europe and initial success we had in APAC and establish our business in Asia Pacific and Latin America in earnest.
We put together an aggressive plan which we have been executing to in the last eight months. This blog posting is the first in a series entitled: Merced Goes Global, describing the significant progress we have made in our global expansion.
We’ll start by sharing information about the work we have done and are doing in Brazil. For the past 10 years Brazil’s economy has been one of the world’s fastest growing economies. With a population of around 200M and a booming services industry, Brazil represents the largest potential market in Latin America by far.
Our approach in Brazil has been to find a strong distributor that can represent Merced, sell our solutions, implement them, and provide the ongoing services and support needed for our implementations. We teamed up with CSC Brasil (www.cscbrasil.com.br), a leading provider of contact center, help desk and sales performance management solutions to large enterprises in Brazil. Throughout the year we have conducted intensive sales and service training with the CSC team and have certified them to sell, implement and support our solutions.
The last week of training (conducted in early August in beautiful Rio De Janeiro), included 23 people from CSC who went through rigorous sales and service training.
The enclosed images were taken during this training.
Participants learned how to introduce and position Merced’s solutions.
They were them provided with mock situations based on real Merced prospects and implementations and asked to come up with sales or support strategies based on the situation and the training they went through.
The training wrapped up with the teams presenting to a panel of judges that represented prospects and customers.
Participants graduated and were certified to sell / implement or support Merced’s solutions based on the role they perform.
In parallel to the training, CSC and Merced are making good progress with a number of prospects and we look forward to expanding the partnership and significantly growing our business in Brazil.
In the next edition of Merced Goes Global we will focus on some of our Asia Pacific successes.
---------------------------------
Author: Gadi Bashvitz
Gadi Bashvitz is Merced’s VP for Asia Pacific and Latin America, he has been with Merced for almost five years and held multiple senior positions in Product Management, Product Marketing, Business Development and Sales.